# BORNTOSTANDOUT: Rebellion Meets Korean Tradition
## The History of BORNTOSTANDOUT
BORNTOSTANDOUT, also known as BTSO, is shaking up the perfume world. Founded in **Seoul, South Korea**, the brand blends deep tradition with modern street culture. Founder **Jun Lim** used to be an investment banker. He left the corporate world to follow his passion for scent and art. He wanted to create something that defies normal standards.
The brand identity is built on a striking clash. The bottles are inspired by the white porcelain of the Korean Joseon Dynasty. This represents elegance and history. But this clean look is disrupted by **crimson red** typography. This symbolizes the rebellious spirit of Seoul's nightlife. Their motto is simply: "Who F***ing Cares?". This bold attitude makes BORNTOSTANDOUT a leading name in Korean niche fragrance.
## BORNTOSTANDOUT Signature Scents & Collections
BTSO calls its fragrances "Juices" rather than just perfumes. They are known for being bold, tasty, and edgy. The most famous scent is undoubtedly [Dirty Rice](/perfume/borntostandout-dirty-rice). It mixes the smell of steamed Basmati rice with creamy [milk](/note/milk) and [sandalwood](/note/sandalwood). It is a soft and intimate skin scent. If you prefer something louder, try [Indecent Cherry](/perfume/borntostandout-indecent-cherry). It blends tart cherries with sweet [almond](/note/almond) and saffron for a fun twist.
Lovers of sweet scents will enjoy [Sugar Addict](/perfume/borntostandout-sugar-addict). It delivers a rush of sugar mixed with warm spices. Other hits like Drunk Saffron and [Nanatopia](/perfume/borntostandout-nanatopia) highlight the brand's skill with [boozy](/style/boozy) and [gourmand](/style/gourmand) styles. BTSO works with top perfumers like Olivier Cresp and Frank Voelkl to ensure every bottle is a masterpiece.
## Discover BORNTOSTANDOUT at Parfinity
Do you want to experience these rebellious scents from Seoul? You can test BORNTOSTANDOUT easily at Parfinity. Buying niche perfume is a big decision. That is why you should try them on your skin first. Our 2ml samples give you enough sprays to wear the scent for several days.
Build your own Parfinity Box today. Pick [Dirty Rice](/perfume/borntostandout-dirty-rice), [Fig Porn](/perfume/borntostandout-fig-porn), or any other scent that catches your eye. You get five samples plus a surprise gift. The best part is that the cost of the box turns into credit for a full bottle later. Find your new signature scent without the risk. Order your samples online and discover the edge of Korean perfumery.
