# Ulrich Lang New York - Where Photography Meets Niche Perfumery
## The Story of Ulrich Lang New York - Artistic Vision in Fragrance
Ulrich Lang New York emerged in 2002 from an unusual vision: merging contemporary photography with the art of perfumery. Founded by Ulrich Lang, a former L'Oréal executive with German roots, and his longtime friend Britt Biegelsen, the brand established itself in New York's creative Greenwich Village.
Lang's path to perfumery was shaped by his grandmother, who owned a small perfumery in Germany. This early encounter with fragrances, combined with his experience in art publishing and at Estée Lauder's Aramis brand, formed his unique approach to fragrance creation.
What makes Ulrich Lang New York special lies in the consistent integration of contemporary photography into every aspect of scent development. Each fragrance is not only inspired by a photographic artwork, but the packaging itself becomes a canvas for artists. This philosophy makes every scent a personal narrative that reflects the wearer's character.
Sustainability plays a central role in the brand philosophy. The packaging is deliberately simple, easily recyclable, and avoids cellophane wrapping. This approach underscores the values of simplicity, authenticity, and responsible luxury that form the foundation of the brand. The result is approachable luxury that remains true to its artistic vision while respecting environmental consciousness.
## Ulrich Lang New York Signature Collections - Artful Scent Creations
The Ulrich Lang New York collection comprises nine carefully curated fragrances, each telling its own story. [17 Nandan Road](/perfume/ulrich-lang-new-york-17-nandan-road) takes us to a botanical garden in Shanghai, where osmanthus flowers unfold their apricot-like sweetness. This [citrus](/style/citrus)-[floral](/style/floral) composition combines Sicilian lemon with delicate iris and a warm base of cedarwood and musk.
[Apsu](/perfume/ulrich-lang-new-york-apsu) interprets the Mesopotamian concept of the freshwater ocean as a lush [green](/style/green) oasis. Fresh coriander leaves and violet leaf create a vibrant opening, while water lily and white tea form an aquatic heart note. The base of white musk and cedarwood gives the fragrance its characteristic freshness.
[Lethe](/perfume/ulrich-lang-new-york-lethe), named after the Greek river of forgetfulness, offers comfort in chaotic times. This [woody](/style/woody)-[aromatic](/style/aromatic) composition unites lavender and bergamot with cashmere wood and a warm base of vanilla and tonka bean. The newest addition, [Suncrest](/perfume/ulrich-lang-new-york-suncrest), celebrates the 20th anniversary with a radiant [fruity](/style/fruity) interpretation of peach varieties.
Each fragrance is created in collaboration with renowned perfumers like Roger Szmulewicz and Frank Voelkl. The photographic collaborations with artists such as Matthew Porter, Elspeth Diederix, and Olivia Bee make each creation a total work of art that you can test as samples before committing to full-size bottles.
## Discover Ulrich Lang New York at Parfinity - Your Journey into Photo-Perfumery
Ulrich Lang New York embodies a unique vision that merges photography and perfumery into an unmistakable experience. These niche fragrances appeal to people who value authenticity and seek scents that enhance their personality without being intrusive.
At Parfinity, you can explore the fascinating world of Ulrich Lang New York risk-free. Create your personal Discovery Box with up to five 2ml samples and discover which of these photographically inspired fragrances matches your style. Whether it's the green freshness of Apsu for summer or the warm comfort of Lethe for cooler days - each fragrance offers enough content for 15-30 applications.
The moderate to good sillage and longevity of Ulrich Lang fragrances make them perfect everyday companions. They leave a lasting impression without overwhelming the senses. This understated elegance corresponds to the brand philosophy of "approachable luxury" - luxury that remains accessible and authentic.
Discover the Ulrich Lang New York collection at Parfinity now and find your personal fragrance that unites photography and perfumery in perfect harmony. With our "Try First, Love Forever" principle, you invest smartly in your fragrance journey and can credit the full box price toward any full-size purchase.
