Asghar Adam Ali

Asghar Adam Ali (Al Attar) is a renowned perfumer and entrepreneur from Yemen. He founded Nabeel Perfumes in 1969, which has grown into a global fragrance empire. Ali's passion for perfumery began in childhood, inspired by his family's involvement in the industry. In 2015, he launched The Spirit of Dubai, a luxury perfume brand that captures the essence of the UAE. His crowning achievement is Shumukh, recognized as the world's most expensive perfume. Ali's style blends traditional Arabian scents with modern, cosmopolitan influences. He has received several accolades, including the Sharjah Economic Excellence Award and the Environmental Performance Certificate from the UAE Ministry of Environment. Ali is known for his innovative approach, creating fragrances that embody luxury and cultural heritage.