Shadi Samra

Shadi Samra is a renowned scent expert with nearly 20 years of experience in the fragrance industry. He served as a member of the Fragrance Foundation Arabia board of directors and was the only judge in the Fragrance Oscars for 8 consecutive years. Samra has extensive knowledge of the GCC market, specializing in Oud, Oud Oil, and other oriental fragrances. He defines himself as a lover of natural ingredients and an advocate for sustainability in fragrance production. Samra has created several successful fragrances for Fragrance Du Bois, including 'Siberian Rose', 'Milano', and 'New York 5th Avenue'. His style often incorporates complex blends of natural ingredients, creating evocative scents that aim to capture emotions and memories. Samra is also the founder of Scentifyp, focusing on perfume creations, products, and new brand production.