# Jorum Studio: Scottish Niche Perfumery Crafting Artistic Fragrances in Edinburgh
## The Birth of Jorum Studio: From Edinburgh Laboratory to Global Niche Recognition
Jorum Studio emerged in 2019 from a unique foundation story. Perfumer Euan McCall had spent a decade building expertise through Jorum Laboratories, established in 2010. This behind-the-scenes work involved formulating fragrances for brands worldwide, giving McCall deep industry knowledge and technical mastery.
The transition to Jorum Studio marked McCall's creative liberation. Together with partner Chloe Mullen, he launched the brand from Edinburgh, making it Scotland's only perfumery handling all aspects of fragrance creation in-house. This independence allows complete creative control and authentic expression.
Scottish heritage flows through every creation. The team gathers scent references from native woodlands, peat bogs, and coastlines. These natural inspirations transform into modern, poetic compositions that capture Scotland's essence while speaking to global audiences. The approach blends classical perfumery techniques with innovative compositions.
Growth came organically, with the brand doubling annually as it entered new markets. In 2021, Jorum Studio opened its first standalone store and micro-laboratory in Edinburgh. The company now encompasses HEROWN for interior scenting and initiatives supporting early-stage fragrance businesses. This expansion reflects McCall's vision of perfumery as an art form that transcends commercial boundaries.
The brand's commitment to craftsmanship sets it apart in the niche market. Every fragrance receives meticulous attention from formulation to final bottling, ensuring quality and authenticity in each release.
## Jorum Studio Collections: Exploring Nature Through Progressive Botany and Scottish Folklore
The debut collection **Progressive Botany Vol. I** launched in 2019, establishing Jorum Studio's reputation for innovative natural interpretations. This series studies and enhances natural phenomena, creating lively olfactory experiences. Fragrances like Arborist, Trimerous, and Phloem showcase McCall's ability to translate botanical concepts into wearable art.
**Scottish Odyssey** weaves contemporary fantasy from Scottish folklore. Gorseland captures sun-blazed gorse bushes at Edinburgh's Salisbury Crags, combining green apple juice with chamomile and coconut-like gorse flower creaminess. [Rose Highland](/perfume/jorum-studio-rose-highland) reimagines coastal roses with mineral spice and saline air influences. [Healing Berry](/perfume/jorum-studio-healing-berry) blends wild Scottish berries with fresh, green elements for a natural countryside experience.
More experimental creations demonstrate McCall's courage with unconventional compositions. [Firewater](/perfume/jorum-studio-firewater) merges smoky peat with citrus notes, inspired by the Corryvreckan Whirlpool off the Isle of Jura. [Pony Boy](/perfume/jorum-studio-pony-boy) tells mythical kelpie tales through rhubarb, pink grapefruit, and vetiver combinations.
The brand collaborates with artists across disciplines. For Progressive Botany Vol. I, Edinburgh glass artist Juli Bolaños-Durman created unique heirloom pieces responding to the fragrances. Jorum Studio also established the Jorum Craft Award with Craft Scotland, funding Scottish craft makers.
Quality comes from carefully selected raw materials. The balance between natural and synthetic components enables both sustainability and creative freedom. Each fragrance is handcrafted in small batches, from formulation to bottling in the Edinburgh studio.
## Jorum Studio Market Position: Luxury Niche Perfumery with Scottish Authenticity
Jorum Studio positions itself in the luxury niche segment with 30ml bottles priced between €98-119. This pricing reflects handcrafted quality and exclusive raw materials. The brand appeals to fragrance enthusiasts who appreciate artistic, unconventional compositions alongside those seeking unique olfactory experiences.
The target audience spans from daring perfume voyagers to more reserved fragrance dressers. Jorum Studio's gender-neutral approach attracts individuals seeking self-expression through distinctive scents. The Scottish heritage provides authentic identity that differentiates the brand from other niche houses.
Distribution focuses on direct sales through the brand website and Edinburgh flagship store. Select international stockists and niche perfumeries also carry the collection. This limited availability enhances exclusivity while maintaining quality control over customer experience.
The value proposition combines handcrafted perfection, Scottish authenticity, and artistic vision. Jorum Studio doesn't create mainstream fragrances but rather olfactory narratives that tell stories and evoke emotions. The brand actively supports Scottish artisans through collaborations and the Jorum Craft Award initiative.
Industry recognition comes through organic growth and customer loyalty rather than traditional awards. The brand has gained respect within the niche perfume community for pushing olfactory boundaries and maintaining uncompromising quality standards.
For potential customers, sampling before full-size purchase is recommended. The unconventional compositions can be polarizing, but those who connect with McCall's vision discover one of Europe's most innovative niche perfumeries. Jorum Studio represents the future of artisanal perfumery - authentic, creative, and unafraid to challenge conventional fragrance expectations.
